---
layout: post
title: Notes on color
teaser: Assigning colors to stuff is hard. It’s messy. It’s emotional. It’s subjective. It’s worth it. Here are a few things to keep in mind.
tags:
    [
        'Design',
        'Notes',
    ]
---

- Color does not exist in the absence of eyeballs or brains.
- Color can evoke emotion and remind us of past experiences.
- Color is transitory.
- When selecting colors, context is key. Do research.
- Consider the cultural impact of color.
- Light source affects our perception of color.
- Contrast or harmony?
- Neutrals in a palette create spaces for the eyes to “rest”.
- Colors in proximity can affect one another. This is called simultaneous contrast.^[Which is a subset of the broader “[Contrast effect](https://en.wikipedia.org/wiki/Contrast_effect#Simultaneous_contrast)” topic.]
- Additive?
    - Add colored light to black
    - RGB
- Subtractive?
    - Absorb some wavelengths, reflect others
    - CMYK