---
layout: post
title: "Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely"
tags:
    [
        'Book Reviews'
    ]
---

Dan Ariely and his collaborators turn standard economic theory on its head with their simple yet ingenious experiments on human behavior. _Predictably Irrational_ provides an in-depth analysis of how we behave, proving time and again how irrational we can be despite our best intentions.

This book is a real eye-opener with many takeaway lessons that can be applied to scenarios in your own life. A must-read for anyone interested in what makes us tic.