Dan Ariely and his collaborators turn standard economic theory on its head with their simple yet ingenious experiments on human behavior. Predictably Irrational provides an in-depth analysis of how we behave, proving time and again how irrational we can be despite our best intentions.

This book is a real eye-opener with many takeaway lessons that can be applied to scenarios in your own life. A must-read for anyone interested in what makes us tic.