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Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Dan Ariely and his collaborators turn standard economic theory on its head with their simple yet ingenious experiments on human behavior. Predictably Irrational provides an in-depth analysis of how we behave, proving time and again how irrational we can be despite our best intentions.

This book is a real eye-opener with many takeaway lessons that can be applied to scenarios in your own life. A must-read for anyone interested in what makes us tic.